Feiyue Shoes

Website Redesign

My Role: Creative Director

Project Overview

Founded in Shanghai in the 1920’s, Feiyue was originally a martial arts shoe which eventually evolved into a lifestyle brand. Looking to update their online presence, Feiyue came to us for a full website redesign to be transitioned onto a new platform.

Feiyue Shoes was one of the first clients to use our in-house developed platform, pdsCommerce. Using a premade, yet highly customizable architecture, websites could be created from start to finish in less than 3 months.

Style Guide

A comprehensive style guide was created which directly linked to our in-house platform. Each website created on our platform uses the same templated file while still offering a wide range of flexibility and customization.

Annotations

Detailed annotations of every element in our prototypes were provided to the developers ensuring the designs and experience were exactly as envisioned.

The Final Delivery

Final Thoughts

This project was considered a stepping stone for future ecommerce websites constructed on our newly developed pdsCommerce platform. Previously, using Demandware (now Salesforce), a typical project would generally take 6-8 months. Having Feiyue Shoes designed and developed in less than 8 weeks was a huge milestone.

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